RESS RELEASE 22 July 2016

The Emirates Academy of Hospitality Management Partners with Hospitality Asset Managers Association MEA

The Emirates Academy of Hospitality Management Partners with Hospitality Asset Managers Association MEA
Dr John Fong, Director of Business Development and Consulting, EAHM and René Beil, President of HAMA MEA & Managing Director of Beaufort Global Partners signed a cooperation agreement at EAHM. — Photo: Emirates Academy

The Emirates Academy of Hospitality Management

The Emirates Academy of Hospitality Management (EAHM), one of the world’s leading hospitality management schools and part of Jumeirah Group, recently signed a cooperation agreement with the Hospitality Asset Managers Association of Middle East and Africa (HAMA MEA).

HAMA is the pre-eminent organization of professionals responsible for proactively increasing asset values on behalf of hotel owners worldwide with more than 400 professionals worldwide representing an estimated 5,000 hotels. The MEA affiliate is based out of Dubai within the Dubai International Financial Centre (DIFC), covering the Middle East and Africa, with members reaching as far as South Africa. HAMA MEA will seek to support the evolution of the hotel asset management profession across the region while furthering the Association’s global footprint, which currently has established affiliates in the USA, Asia Pacific, Japan, China and Europe.

This agreement with EAHM serves to educate students on the possibility of Asset Management as a career path and further helps to bridge the gap between an increasingly complex industry and education. In a region where maximisation of value for hotel owners and investors is key, it is critical to educate future hoteliers so that they enter the industry with an investor ready mind-set.

Commenting on the new partnership between EAHM and HAMA MEA, Judy Hou, Managing Director of The Emirates Academy of Hospitality Management, said: “We are proud of this partnership as this collaboration will give our students the invaluable experience needed before they enter the industry.”

“We are delighted with this collaboration agreement which is in line with our mission of the enhancement of Hospitality Asset Management through education, advancement of the profession, and highlighting the viability of Asset Management as a professional career path” says René Beil, President of HAMA MEA & Managing Director of Beaufort Global Partners.

About The Emirates Academy of Hospitality Management:

The Emirates Academy of Hospitality Management (EAHM) in Dubai is one of the world’s leading hospitality business management schools and an integral part of the global luxury hotel company, Jumeirah Group. It is a leading provider of University-level hospitality business education and offers both undergraduate and postgraduate degrees designed to develop the hospitality leaders of the future. EAHM works in academic association with Ecole hôtelière de Lausanne and all programmes of study are fully accredited by the Ministry of Higher Education and Scientific Research in the United Arab Emirates, the Institute of Hospitality in the United Kingdom and THE-ICE (International Centre of Excellence in Tourism and Hospitality Education) in Australia. It is also a higher education member of the Council of International Schools (CIS). For further information and enrolment requirements, please visit The Emirates Academy of Hospitality Management online: www.emiratesacademy.edu

About Jumeirah Group

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Bodrum, Frankfurt, Istanbul, London, Mallorca (Spain) and Rome in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VenuTM; the wellness brand TaliseTM; Jumeirah Restaurant Group DubaiTM; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality ManagementTM; and SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Mauritius, Oman, Russia and the UAE. www.jumeirah.com

About  Hospitality Asset Managers Association Middle Ease East & Africa

Established in 1992, the Hospitality Asset Managers Association (HAMA) has a global footprint with affiliates in USA, Europe, Asia Pacific, China, Japan & MEA. HAMA MEA aims to deliver both the stability and the invaluable experience necessary in order to ensure sustainability and maximize value for hotel owners and investors. HAMA members are directly involved in hotel asset management, acquisitions, development support, financing and disposition of hotels and resorts and are immediately responsible for making decisions concerning capital investments, renovations, asset repositioning, operational policies and brand as well as management selection. Through its members presence at HAMA meetings and industry events as well as having established a strong networking and educational foundation the organization continues to further advance its stated purpose to promote the enhancement of hotel asset values. www.hamamea.org

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John Fong
Director of Marketing / Associate Professor
Phone: +971 4 315 5134
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